Sleep Tourism Is Trending in 2023

Content by: CONDÉ NAST TRAVELER

“Every person has internal and environmental sensitivities that affect their sleep, including temperature, sounds, aromas, textures, surfaces, and their physical and mental health.”

In the heart of bustling, energetic Midtown Manhattan—where taxicabs are honking, bus brakes are screeching, and bright lights are shining—two blocks from Central Park South and across the street from Carnegie Hall, you will find the Park Hyatt New York. The property occupies the first 25 floors of a 90-story skyscraper on 57th Street. Walk through its bronze double doors and up to your room, and you will be whisked away into a dark, quiet, serene space, secluded from the chaos of the city buzzing below. This is especially the case if you enter one of the hotel’s six dedicated “sleep suites.”

Park Hyatt New York, which has a robust wellness program including an award-winning spa, is one of many hotels that is in the midst of innovating the sleep experience it offers guests. 

The idea for the new sleep suites took shape at a time when the hotel was reimagining its wellness story, in April 2021, as it reopened following a 376-day closure due to the pandemic. The concept revolved around a partnership with A.I. mattress startup Bryte

“The partnership with Bryte came at the perfect time post-pandemic,” general manager Laurent Ebzant says. “Focusing on the attributes of a room that has a prime sleeping area was a point of focus for us.”

The five-star hotel unveiled the suites in January 2022. The Bryte mattresses are the hallmark of them—each one has 90 intelligent cushions that sense, adjust to, and relieve the body’s pressure points. The mattress also controls the climate, tracks and provides sleep statistics and insights that can be accessed on your phone, and is able to respond to the unique needs of couples. 

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